Reckitt Benckiser And Its Market Global And Bangladesh Marketing Essay

Reckitt Benckiser And Its Market Global And Bangladesh Marketing Essay Reckitt Benckiser is a global leader in household, health and personal care sectors and one of the fast growing multinationals. Their success is led by a dynamic and talented team around the world. They believe in improvement through continuous innovations. They have some products which they mark those products as powerbrands. RB is operating in 60 countries and their products are available in 180 countries. In Bangladesh RB is operating over a decade and became the most successful company in their brand category. .Though Reckitt Benckiser around the world has taken certain programs as part of their social responsibility but still they are need to invest in Bangladesh keeping in mind the social context. RB is committed to environmentally sound and sustainable business. . Reckitt Benckiser has seven outstanding department that has enhanced the performance of the organization. Reckitt Benckiser is successfully operating over a decade in Bangladesh, a small country in Southeast Asia, with their famous brands like Dettol, Veet, Lizol etc.Bangladesh has always been a potential market for both local as well as multinational organizations because of its huge population and their vigorous buying behavior. Reckitt Benckiser is dominating the market significantly on some of their respective products category. Introduction: Reckitt Benckiser successfully operating as a global leader in household, health and personal care sectors for more than a century. It is listed on the UK stock exchange and rank 23rd in the FTSE 100.The business house has some powerful brands like- Finish, Vanish, Dettol and Veet in their basket that have successfully made a strong mark around the world in the same category of products they compete with. Reckitt Benckiser is now successfully operating in no fewer than 60 countries and most significantly their products are sold in 180 countries.RB has a very talented and pro-active team worldwide that consists of 23000 personnel. Reckitt Benckiser believes in providing better solution in household, health and personal care products to their consumers through constant innovation. They also believe in looking into those little things that drive people in everyday life. And they promise to continuous focus on their powerful brands with innovations in these categories. They also promise to delight their consumers through empowering them with solutions to their everyday problems. Reckitt Benckiser is successfully operating over a decade in Bangladesh, a small country in Southeast Asia, with their famous brands like Dettol, Veet, Lizol etc.Bangladesh has always been a potential market for both local as well as multinational organizations because of its huge population and their vigorous buying behavior. Reckitt Benckiser is dominating the market significantly on some of their respective products category. Background: In my assignment I choose Reckitt Benckiser to discuss on their business operation as a whole in Bangladesh.Bangladesh,a country of southeast Asia with 160 million population ,has a good business environment for both local and multinational organizations. Bangladesh is mostly a plain land with some picks and valleys in the north east side.It also have a remarkable river network across the country. One single language and a rich culture make the country a business hub for any marketers.Reckitt Benckiser Bangladesh Ltd has made remarkable footstep in the country with their leading brand and competitive nature. Reckitt Benckiser Bangladesh has a glorious history of several years in marketing their brands in a very congenial atmosphere. The talents of the employee, their sincerity, honesty. proactiveness, hard work and utmost dedication has brought success. The friendly environment gave each and every employee the motivation to show their true capabilities on the different sectors they have worked in. The business is made up of seven distinctive functions.We will give the employee the chance, freedom and motivation to work in any sector they wish. Reckitt Benckiser has seven outstanding department that has enhanced the performance of the organization. Sales We can proudly say that our sales has been excellent and efficient which is the most vital part of our business. We have increased our revenue, market share and had a rapid business growth. Business planning has been our main strength and store sales has been flawless. Our teamwork has been excellent which we have shown both locally and globally in our own cultural environment.. . MARKETING Reckitt Benckisers marketing approach has always been the satisfaction of customer. Each and every marketer needs to meet the demand like the needs and wants of the customer then they solve and have the perfect solution. Each company of every country has its own brand portfolio and our company wants to globalize our brand for customers all over the world, We are giving priorities to our 17 global brands. All marketing teams are working very closely to create a powerful brand and taking into account all the global marketing activities. Research Development R D is very important for our future. Without it our future is uncertain. Our marketing concepts transfer our products into one of the bestselling products. More than 40% of Reckitt Benckiser revenue has come from its unique products over the last two to three years. Our five global R D centers are Hull, Montvale, Mira, Ludwigshafen and Sydney, and we have smaller R D centers all over the world. We have got scientists, chemists, engineers and fragrance specialists who gave their main focus on the customers. It is divided into three main groups. The first one is New Technologies a global team that anticipates the future needs of the customers and creates new technology to make the solution. The second one is Category Development, which works very closely with marketing to launch new products within two to three years. The last one is Scientific Services, which is formed of domestic and provincial teams center of attention on products launched and in the existing market. This group utilize its scientific skill for a variety of projects, to develop a new taste alter to deliver a squeeze lowering expenses. SUPPLY CHAIN The supply chain covers everything starting from raw materials to be converted into finished goods. Things happen radically, Reckitt Benckiser always moves ahead of the time. They react very fast to changes, very much sophisticated global supply chain treasured by the business. They provide to on the whole business plan by sustaining their category plus the area. They increase their revenues. They always make gross margin extension plus the upgrading of cash management. If this was not sufficient they guarantee the quality of service and innovative values in no way fall. Their operations of supply is really globalized, in spite of bind supply network leaders. Challenge always lies in getting the perfect goods to the right place at the correct cost. INFORMATION SERVICE Information Service is vital for the triumph of every kind of business function giving them competitive advantage in ensuring protected, international, strong information and data processing systems are set up. Generally, they demand creating a technological landscape lively enough to deal with changes and capable of being effective in business. FINANCE Almost 800 finance professional diagonally the earth is generally separated into confined and universal teams. Regard as our net revenues in 2008 were over  £5 billion and you can get a sagacity of the range at which we labor. Each country in which we function has a confined finance purpose. In the meantime our worldwide finance function is based at Global HQ in Slough, UK. Together, those finance groups work on all aspects of finance from tax forecast to cost forecasting to make sure we convey highest investor worth. We pressure and determine business presentation crossways the full assortment of assessment drivers. We also have the accountability of safe and sound statistics reliability and conformity right through the organization. HUMAN RESOURCES We effort to sense of balance equipped and tactical Human Resource goals transversely the commerce and throughout the world. The worldwide approach always comes first, and the principal spotlight of our Human Resource professionals is Endowment Maturity. We aspire to make sure that our inclusive pipeline of sky-scraping calibre, globally itinerant people are well positioned and well equipped to distribute for the commerce strategic. Searching people of the precise eminence is no straightforward task, and so modify recruitment is a high precedence for HR in the majority markets. In the past people are aboard, we split the accountability for upward their careers through guidance, progress and sequence scheduling. Were the drivers of Reckitt Benckisers appealing and unique traditions and so we require escorting throughout soaring contact behaviors. To conclude, we also signify the advantage of our people manufacture persuaded every person enjoys flaxen management at every stage of the dealing. Reckitt Benckiser in global action: Environment Reckitt Benckiser is devoted to environmentally resonance and sustainable business See how Reckitt Benckiser is foremost its peers in the most up-to-date Sustainability Statement . Carbon 20 is Reckitt Benckisers pioneering programme to cut its goods entirety carbon trace by 20% by 2020. Our Home Our Planet shows clients how they can help to decrease the total carbon footprint of the harvest they use. http://www.ourhome-ourplanet.com/ Community Find out how Reckitt Benckisers is fervently committed to delivering results in social liability. Do Something Big! is a major new proposal with Save the Children. Find out more Altitude with Attitude! shows how Reckitt Benckisers high achievers used the same drive that fuels the business to overcome the Himalayas and raise  £270,000 for Hoard the Children. http://www.rb.com/Our-responsibility/Community Benchmarking RB takes part in the key benchmarking indices for corporate responsibility, sustainability and the environment: SWOT Analysis: Swot analysis has always helped an organization to judge their performance in the same competitive market. Here we will like to make an assessment through swot analysis. Strength: Reckitt Benckiser Bangladesh is considered as one of the major multinational company.It has a strong brand portfolio that has outperformed the competitors in most of the category of products. Moreover it has some best performing departments that has raised the company image worldwide. Weakness:In my the company has some drawbacks on marketing their products in Bangladesh due to small amount of communication program. Though they are performing well but it could be even better. Opportunity: Bangladesh is a huge market with 160 million of population and passionate for spending good amount of money to raise their life style. Moreover it has a very positive atmosphere for the business. Threat: Treat is common phenomena for every organization and RB is not outside the line. Threat can be of two type internal and external threat. I feel RB might have experience political, legal, cultural threats.  »Ã‚ ¿ PESTEL ANALYSIS: This is an updated form of pest analysis sometimes known as STEP. PESTEL stands for Political, Economic, Social, Technical, Environment and Legislative. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization. Political Regulators Politicians Socilal cultural change expectations demographics family change Team or Organization Technological Economic world trends Bangladesh trends industry trends Environmental cost implications public opinion sites and locations Legislative Bangladesh legislation A PESTEL Analysis can be particularly useful for groups who have become too inward-looking. They may be in danger of forgetting the power and effect of external pressures for change because they are focused on internal pressures. You can use this technique for a large or a small group activity. Scenario Planning: Scenario planning is a model for learning about the future in which a corporate strategy is formed by drawing a small number of scenarios, stories how the future may unfold, and how this may affect an issue that confronts the corporation. Royal Dutch Shell, one of the first and leading adopters, defines scenarios as follows: Scenarios are carefully crafted stories about the future embodying a wide variety of ideas and integrating them in a way that is communicable and useful. Scenarios help us link the uncertainties we hold about the future to the decisions we must make today. https://zeniahospitality.com/Scenario_Planning.html The scenario planning method works by understanding the nature and impact of the most uncertain and important driving forces affecting the future. It is a group process which encourages knowledge exchange and development of mutual deeper understanding of central issues important to the future of your business. The goal is to craft a number of diverging stories by extrapolating uncertain and heavily influencing driving forces. The stories together with the work getting there has the dual purpose of increasing the knowledge of the business environment and widen both the receivers and participants perception of possible future events. The method is most widely used as a strategic management tool, but it is also used for enabling group discussion about a common future. https://zeniahospitality.com/Scenario_Planning.html Typically, the scenario planning process is as follows: Recognize people who will put in a wide range of perspectives Widespread interviews/ seminar about how participants see big shifts coming in civilization, finances, politics, technology, etc. Huddle or group these views into associated patterns Group draws a list of priorities (the best ideas) Sketch out irregular pictures of the future based on these priorities (stories, rough scenarios) Further work out to comprehensive impact scenarios (establish in what way each scenario will concern the business) Recognize early warning signals (things that are indicative for a particular scenario to unfold) observe, appraise and review scenarios Some traps to keep away from in Scenario Planning: treating scenarios as forecasts constructing scenarios based on too simplistic a difference, such as optimistic and pessimistic failing to make scenario global enough in scope. failing to focus scenarios in areas of potential impact on the business treating scenarios as an informational or instructional tool rather than for participative learning / strategy formation not having an adequate process for engaging executive teams in the scenario planning process failing to put enough imaginative stimulus into the scenario design not using an experienced facilitator. https://zeniahospitality.com/Scenario_Planning.html Five Forces Analysis: Threats of new entrants Bargaing Bargaining Power of power of Suppliers buyers Threats of substitute products Threats of substitute products Competitive Rivalry Threats of new entrants: Any business organization always feel threat from new entrants in the market so as Reckitt Benckiser feel the same worldwide. Bargaining power of suppliers: In the modern world the manufacturer does not hold ultimate power like before and now the suppliers enjoy the power to bargain. Bargaining power of buyers: Now a days the buyers or consumers are the king in the modern business concept and they also enjoy the bargaining power Threats of substitute products: There is another threat that a company feels and that is when the substitute product come into the market. Competitor Analysis: Reckitt Benckiser in Bangladesh is leading the market in their respective brands while the other marketers are not in close competition. For example dettol is being considered the preferred brand in antiseptic category. Another brand called Lizol is tremendously growing brand in floor cleaning agent and most surprisingly this brand is just a year old in Bangladesh market. Thus Bangladesh has been proved to be a better market for them where competitors are less threatened to them. Recommendation: In consequence to the overall information analysis I have recommended some suggestions for the Reckitt Benckiser As the people started thinking of one world concept,so the understanding of the global market is very important for any business Clear understanding of cross boarder culture, religion etc Technological enhancement has created a new dimension in consumer taste and preferences Innovations can create a new demand Keep eye on creating a stronger bond with the consumer Know your strength and weakness and act accordingly Confront the threats and take corrective measures Should have concentration on the relationship between the company and employee Business is now more socializing rather than making profit, so CSR would be an ideal act. Conclusion: In this assignment I have discussed so many points on Reckitt Benckiser and their business phenomena around the world. In Bangladesh Reckitt Benckiser has made a remarkable step in the business world. Bangladesh is always a better place for any business. Though Reckitt Benckiser around the world has taken certain programs as part of their social responsibility but still they are need to invest in Bangladesh keeping in mind the social context. RB is committed to environmentally sound and sustainable business. . Reckitt Benckiser has seven outstanding department that has enhanced the performance of the organization.Reckitt Benckiser has a phenomenal team worldwide who are continuously stretching their arms in achieving the goal of the organization and helping in improving the lifestyle of the people around the world. Thus Bangladesh has been proved to be a better market for them where competitors are less threatened to them.

Monkey in the mirror

Monkey in the mirror is a book written by Ian Tattersall and it was published by the oxford university press in the year 2002 with 203 pages and the serial number is ISBN 0-19-851569-3. Tattersall a curator by profession is a PhD holder From Yale University,Tattersall, a Briton, is a curator in the Division of Anthropology of the American Museum of Natural History â€Å"Dr. Tattersall is currently working with Research Associate Jeffrey Schwartz on a multi-volume project to document the major fossils in the human fossil record. The literature as it stands is not a good resource for comparing human fossils, because standards of description and terminology vary widely. Because it employs a consistent descriptive and photographic protocol, this new work will make it possible for the first time for colleagues, students, and others to make the necessary comparisons without the extensive travel needed to consult the originals, which are in institutions all over the world. It will thus be a unique resource for pale anthropology that will spur future research† by D.S.G. POLLOCK â€Å"According to tattersall this is a great book having researched on it well and pointing to a lot of essays and as we all know human history or geology is a difficult topic and needs much research before one tries to defend his/her argument and as tattersall explain in his preface, â€Å"this is a somewhat unusual book, being â€Å"a series of loosely connected essays on evolution and related subjects† rather than a tightly constructed argument. Presumably because of this, it lacks both an index and any references or even a suggested reading list, which is a rather unfortunate limitation, especially in view of its author's somewhat contentious views† Campbell. Copyright  © Anthony Campbell (2002) The book in all has eight in which tattersall has discussed different issues brings out Where the man came from that is according to evolution theory which he has stated different parts of the world. The first two paragraphs are of general information about what science and evolution is. He firstly discuss what science is and theory and its findings and what it helps us in modern day to understand The first chapter of the book, titled What's So Special about Science?, provides a surprising insight into the cultural context in which Tattersall works. at the American museum In these, Tattersall sets the scene for what follows. He is particularly keen to counter the idea that adaptation in evolution is â€Å"for† anything. Novelty arises on a haphazard basis and it is purely a matter of luck if it turns out to have a beneficial effect on survival and reproduction. About novelty in evolution, tattersall supports the view that radial innovations can appear in select few the rest of the book is concerned in one way or another â€Å"with aspects of human evolution. In a chapter called â€Å"The Monkey in the Mirror†, which is also the title of the whole connection, Tattersall considers the question of which animals are capable of recognizing their own reflection (only humans and some though not all apes), and considers the connection, or lack of connection, between brain size and intelligence. Although we often think that a large brain is what mainly distinguishes us from other species, pre-human hominids were not chiefly remarkable for the size of their brains. Instead, Tattersall identifies three features that he thinks are important in this regard: upright stance, the use of stone tools, and a â€Å"modern† body form.† Anthony Campbell. â€Å"Tattersall devotes a full chapter to Homo erectus and the Australopithecenes who preceded him; and he is emphatic that the transition from one to the other was abrupt. Another of the evolutionary themes that Tattersall is keen to emphasize is denoted by the inelegant neologism of exaptation† pollok Neanderthals has a complete topic dedicated by tattersall and adopts the view that they were not ancestral to us but are of different species he holds a view that they were killed by our own ancestors and has a believe that the they could have interbred. Chapter Seven consist of a sustained attack on evolutionary psychology and sociobiology. Tattersall is scornful of the idea that our present-day behavior is conditioned by our long evolutionary background as hunter-gatherers or that our psychology is dependent on our genes. â€Å"However, I think there is a better case to be made out for such ideas than he allows, and his inevitably rather brief discussion of it is one-sided† Kevin N. Laland and Gillian R. Brown. â€Å"Tattersall's account of man's evolution conveys a modern message. As far as the science of paleoanthropology is concerned, it is up to the minute in the way that it reports the tenor of current thinking. It has been written with such facility and in such affluent prose that, sometimes, its cutting edge is too well concealed. It can take an effort of concentration, far beyond what the book ostensibly requires of the reader, to anatomize its rich and complex message. But, any reader who is prepared to devote time and thought to this brief book will be abundantly rewarded† Stephen Pollock. The final chapter forecast the future. in his essay he says, I quote: â€Å"It is fairly pessimistic about our chances of survival. As a consolation prize, however, if humanity is reduced to scattered pockets of survivors in relative isolation from one another there will be a chance for evolution to take off again; a large and unified population like ours today does not afford the fragmentation and isolation that is needed for selection to act.† tattersall Conclusion To conclude and in short, tattersal is a profound writer and this book is exceptional and will interest anyone who envies evolution of the current day. And as we see the book has no references and this is a set back because readers will not have an alternative incase they want an alternative view. Works cited; Monkey in the mirror-Ian tattersall Anthony Campbell- Essays on the scienc

Short, Wise Quotes About Life

Wisdom need not always be verbose. In fact, some of the wisest, most memorable quotes by famous people are pretty darn short, yet they pack a lot of meaning in their punch. Keeping it short works well probably because of K.I.S.S.: Keep it simple, stupid. George Bernard Shaw: Life isnt about finding yourself. Life is about creating yourself. Eleanor Roosevelt: You must do the things you think you cannot do. Frank Lloyd Wright: The truth is more important than the facts.​​ Mother Teresa: If you judge people, you have no time to love them. Lucille Ball: Love yourself first, and everything else falls into place. Stephen Colbert: Dreams can change. If we’d all stuck with our first dream, the world would be overrun with cowboys and princesses. Oprah Winfrey: Failure is another stepping-stone to greatness. Stephen Hawking: Be curious. Mother Teresa: If you cant feed a hundred people, then feed just one. William Shakespeare: Love all, trust a few.​ Michelle Obama: Success isnt about how much money you make. Its about the difference you make in peoples lives. Wayne  Gretzky: You miss 100 percent of the shots you dont take. Gabrielle Giffords​: Be bold, be courageous, be your best. Madeleine Albright: Real leadership...comes from realizing that the time has come to move beyond waiting to doing. Babe Ruth: Dont let the fear of striking out hold you back. Seneca: Luck is what happens when preparation meets opportunity. Anna Quindlen: Don’t ever confuse the two:  your life and your work. The second is only part of the first. Thomas Jefferson: He who knows best knows how little he knows. Dolly Parton: If you want the rainbow, you gotta put up with the rain. Francis David: We need not think alike to love alike.​ John Quincy Adams: If your actions inspire others to dream more, learn more, do more, and become more, you are a leader. Maya Angelou: People will forget what you said, people will forget what you did, but people will never forget how you made them feel.   Malcolm X: If you dont stand for something, youll fall for anything. Hillary Clinton: Every moment wasted looking back keeps us from moving forward. Thomas A. Edison: Many of lifes failures are people who did not realize how close they were to success when they gave up. Katie Couric: You cant please everyone, and you cant make everyone like you. Jon Bon Jovi: Miracles happen every day. Change your perception of what a miracle is and youll see them all around you.​ Eleanor Roosevelt: Do one thing every day that scares you.   Tina Fey: There are no mistakes, only opportunities. Francis Bacon: A prudent question is one half of wisdom.​ Sheryl Sandberg: If youre offered a seat on a rocket ship, dont ask what seat! Just get on. Eleanor Roosevelt: Remember, no one can make you feel inferior without your consent. Florence Nightingale: I attribute my success to this: I never gave or took any excuse. Edwin Land: Creativity is the sudden cessation of stupidity. Maya Angelou: You can’t use up creativity. The more you use, the more you have. Mahatma Gandhi: â€Å"Be the change that you wish to see in the world.†Ã‚   Lao Tzu, Tao Te Ching: When I let go of who I am, I become what I might be. Rosa Parks​: When ones mind is made up, this diminishes fear. Henry Ford: Whether you think you can or you think you can’t, you’re right. Gloria Steinem: Dreaming, after all, is a form of planning.​​​ Christopher Reeve: Once you choose hope, anythings possible. Kate Winslet: Life is short, and it is here to be lived. Mahatma Gandhi: â€Å"Live as if you were to die tomorrow. Learn as if you were to live forever.†Ã‚   Alice Walker: The most common way people give up their power is by thinking they don’t have any. Lao Tzu, Tao Te Ching: Great acts are made up of small deeds. Amelia Earhart: The most difficult thing is the decision to act. The rest is merely tenacity. Ellen DeGeneres: Sometimes you cant see yourself clearly until you see yourself through the eyes of others.   Walt Disney: All our dreams can come true if we have the courage to pursue them.

Slavery Of The South Biblical Demonstrations Essay

AGAINST SLAVERY IN THE SOUTH: BIBLICAL DEMONSTRATIONS Student’s Name Course Title Date Against Slavery in the South: Biblical Demonstrations In the past, before the invention of money, countries would use various goods as a means of exchange. The material that was used had to be satisfying to the recipient. In East Africa, they would use minerals such as iron, gold and at times diamonds to exchange goods. In places such as West Africa, they would trade horses, ostrich feathers and gold. These means were used as a measure of one’s value until the whites came into Africa and introduced the concept of slavery. In the past, slavery was still existent. However, the white missionaries, explorers and traders added value to the idea of having slaves. In the Transatlantic Trade (Triangle Trade), slaves, at some point, became the most valuable material of exchange. One of the countries that participated in this trade was America. In spite of the wars and protest during the reign of Abraham Lincoln regarding slavery and the slave trade, the South Americans were adamant about this idea, to the point where they used religious t exts to justify their actions . This study debunks all their arguments, using the same books, especially the Bible. Firstly, the whites in South America claimed that they were the superior race. As such, they argued they had a right to rule over the other mankind. These included the Blacks, Latinos or anyone else other than them. A keen observerShow MoreRelatedCritical Reflection of Uncle Tom’s Cabin2270 Words   |  10 Pagesrole of Christianity in slavery remained abstruse as some Christians, especially from the Southern America supported slavery, its importance in anti-slavery struggle remained noteworthy. Slavery was generally a great evil that overwhelmed the American society since the early colonial era. 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